The art of prestige : the formative years at Knopf, 1915-1929 /

"In the American book trade, Alfred A. Knopf, Inc., and its inimitable logo featuring a borzoi wolfhound have come to signify the pinnacle of prestigious publishing. Launched in 1915 by a dynamic twenty-two-year-old and his refined fiancée, Blanche Wolf, the firm soon developed a reputation fo...

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Bibliographic Details
Author / Creator:Clements, Amy Root, 1967-
Imprint:Amherst : University of Massachusetts Press, [2014]
Description:1 online resource
Language:English
Subject:Knopf, Blanche W., -- 1894-1966.
Knopf, Alfred A., -- 1892-1984.
Knopf, Blanche W., -- 1894-1966.
Knopf, Alfred A., -- 1892-1984.
Knopf, Alfred A., -- 1892-1984.
Knopf, Blanche W., -- 1894-1966.
Alfred A. Knopf, Inc -- History.
Alfred A. Knopf, Inc.
Authors and publishers -- United States -- History -- 20th century.
Literature publishing -- United States -- History -- 20th century.
Publishers and publishing -- New York (State) -- New York -- History -- 20th century.
SOCIAL SCIENCE -- General.
Authors and publishers.
Literature publishing.
Publishers and publishing.
New York (State) -- New York.
United States.
Electronic books.
Electronic books.
History.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11305564
Hidden Bibliographic Details
ISBN:9781613763100
1613763107
1625340931
9781625340931
9781625340924
1625340923
Notes:Includes bibliographical references and index.
Print version record.
Summary:"In the American book trade, Alfred A. Knopf, Inc., and its inimitable logo featuring a borzoi wolfhound have come to signify the pinnacle of prestigious publishing. Launched in 1915 by a dynamic twenty-two-year-old and his refined fiancée, Blanche Wolf, the firm soon developed a reputation for excellence, quickly overcoming outsider status to forge a unique identity that has endured well past its founders' lifetimes. Capturing the little-known early history of Knopf, The Art of Prestige explores the origins of the company's rise to success during the Jazz Age, when Alfred and Blanche established themselves as literary impresarios on both sides of the Atlantic. Drawing on key archival documents from all phases of the publishing process, Amy Root Clements reconstructs the turning points and rhetorical exchanges that made Knopf's initial books noteworthy, from the acquisitions process to design, consumer marketing, and bookselling. Lasting cornerstones of the young firm include alliances with pivotal figures in the world of graphic arts and book production and with European publishers who brought numerous Nobel Prize winners to the Borzoi list during the company's first fifteen years. Other featured luminaries include the American authors Willa Cather, Dashiell Hammett, and Langston Hughes. The Art of Prestige also examines Alfred Knopf's ancestry, up-bringing, and formal education at Columbia, as well as his apprenticeships with Frank Nelson Doubleday and Mitchell Kennerley -- factors that would influence his business decisions for years to come. The result is a portrait of innovative branding that seamlessly merged book production with book promotion in a literary landscape that was ripe for transformation."--Amazon.com, viewed September 8., 2014.
Other form:Print version: Clements, Amy Root, 1967- Art of prestige. Amherst : University of Massachusetts Press, [2014]