Concise encyclopedia of advertising /

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Bibliographic Details
Author / Creator:Clow, Kenneth E.
Imprint:New York : Best Business Books : Haworth Reference Press, ©2005.
Description:1 online resource (xiii, 213 pages)
Subject:Advertising -- Encyclopedias.
Publicité -- Encyclopédies.
BUSINESS & ECONOMICS -- Advertising & Promotion.
Electronic books.
Electronic books.
Format: E-Resource Book
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Other authors / contributors:Baack, Donald.
Notes:Includes bibliographical references (pages 201-203) and index.
Restrictions unspecified
Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
digitized 2010 HathiTrust Digital Library committed to preserve
Summary:"From Alternative Media to the Wheeler-Lea Amendment, this book is a reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry."--Jacket.
Other form:Clow, Kenneth E. Concise encyclopedia of advertising. New York : Best Business Books : The Haworth Reference Press, ©2005 0789022109