Concise encyclopedia of advertising /

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Bibliographic Details
Author / Creator:Clow, Kenneth E.
Imprint:New York : Best Business Books : Haworth Reference Press, ©2005.
Description:1 online resource (xiii, 213 pages)
Language:English
Subject:Advertising -- Encyclopedias.
Publicité -- Encyclopédies.
BUSINESS & ECONOMICS -- Advertising & Promotion.
Advertising.
Electronic books.
Electronic books.
Encyclopedias.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11299717
Hidden Bibliographic Details
Other authors / contributors:Baack, Donald.
ISBN:0789022109
9780789022103
0789022117
9780789022110
9781317787303
1317787307
Notes:Includes bibliographical references (pages 201-203) and index.
Restrictions unspecified
Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212
digitized 2010 HathiTrust Digital Library committed to preserve
Summary:"From Alternative Media to the Wheeler-Lea Amendment, this book is a reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry."--Jacket.
Other form:Clow, Kenneth E. Concise encyclopedia of advertising. New York : Best Business Books : The Haworth Reference Press, ©2005 0789022109
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245 1 0 |a Concise encyclopedia of advertising /  |c Kenneth E. Clow, Donald Baack. 
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300 |a 1 online resource (xiii, 213 pages) 
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504 |a Includes bibliographical references (pages 201-203) and index. 
506 |3 Use copy  |f Restrictions unspecified  |2 star  |5 MiAaHDL 
520 1 |a "From Alternative Media to the Wheeler-Lea Amendment, this book is a reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry."--Jacket. 
533 |a Electronic reproduction.  |b [S.l.] :  |c HathiTrust Digital Library,  |d 2010.  |5 MiAaHDL 
538 |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.  |u http://purl.oclc.org/DLF/benchrepro0212  |5 MiAaHDL 
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773 0 |t Business Source Complete.  |d Ipswich, MA : EBSCO Publishing, 1999- 
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