Concise encyclopedia of advertising /

Saved in:
Bibliographic Details
Author / Creator:Clow, Kenneth E.
Imprint:New York : Best Business Books : Haworth Reference Press, ©2005.
Description:1 online resource (xiii, 213 pages)
Language:English
Subject:Advertising -- Encyclopedias.
Publicité -- Encyclopédies.
BUSINESS & ECONOMICS -- Advertising & Promotion.
Advertising.
Electronic books.
Electronic books.
Encyclopedias.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11299717
Hidden Bibliographic Details
Other authors / contributors:Baack, Donald.
ISBN:0789022109
9780789022103
0789022117
9780789022110
9781317787303
1317787307
Notes:Includes bibliographical references (pages 201-203) and index.
Restrictions unspecified
Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212
digitized 2010 HathiTrust Digital Library committed to preserve
Summary:"From Alternative Media to the Wheeler-Lea Amendment, this book is a reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry."--Jacket.
Other form:Clow, Kenneth E. Concise encyclopedia of advertising. New York : Best Business Books : The Haworth Reference Press, ©2005 0789022109
Description
Summary:At your fingertips--find advertising terms and concepts quickly and easily in this A-Z reference guide!<br> <br> As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry.<br> <br> The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising.<br> <br> Some of the terms and concepts in the Concise Encyclopedia of Advertising include:<br> advertising appeals<br> evaluation criteria of advertising<br> Internet advertising<br> magazine advertising<br> television advertising<br> advertising campaign management<br> sponsorship marketing<br> and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.
Physical Description:1 online resource (xiii, 213 pages)
Format:Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Bibliography:Includes bibliographical references (pages 201-203) and index.
ISBN:0789022109
9780789022103
0789022117
9780789022110
9781317787303
1317787307