Hidden Bibliographic Details
| Other authors / contributors: | Baack, Donald.
|
|---|
| ISBN: | 0789022109
9780789022103
0789022117
9780789022110
9781317787303
1317787307
|
|---|
| Notes: | Includes bibliographical references (pages 201-203) and index.
Restrictions unspecified
Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212
digitized 2010 HathiTrust Digital Library committed to preserve
|
|---|
| Summary: | "From Alternative Media to the Wheeler-Lea Amendment, this book is a reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry."--Jacket.
|
|---|
| Other form: | Clow, Kenneth E. Concise encyclopedia of advertising. New York : Best Business Books : The Haworth Reference Press, ©2005 0789022109
|
|---|
