Bibliographic Details

Concise encyclopedia of advertising / Kenneth E. Clow, Donald Baack.

Author / Creator Clow, Kenneth E.
Imprint New York : Best Business Books : Haworth Reference Press, ©2005.
Description 1 online resource (xiii, 213 pages)
Language English
Subject Advertising -- Encyclopedias.
Advertising -- Encyclopedias.
Publicité -- Encyclopédies.
BUSINESS & ECONOMICS -- Advertising & Promotion.
Advertising.
Electronic books.
Encyclopedias.
Format E-Resource, Book
URL for this record http://pi.lib.uchicago.edu/1001/cat/bib/11299717
Related ItemsPart of: Business Source Complete
Other authors / contributors Baack, Donald.
ISBN 0789022109
9780789022103
0789022117
9780789022110
9781317787303
1317787307
Notes Includes bibliographical references (pages 201-203) and index.
Restrictions unspecified
Licensed electronic resource available to Carleton faculty, staff and students.
Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212
digitized 2010 HathiTrust Digital Library committed to preserve
Summary "From Alternative Media to the Wheeler-Lea Amendment, this book is a reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry."--Jacket.
Other form Clow, Kenneth E. Concise encyclopedia of advertising. New York : Best Business Books : The Haworth Reference Press, ©2005 0789022109