Bibliographic Details

Concise encyclopedia of advertising / Kenneth E. Clow, Donald Baack.

Author / Creator Clow, Kenneth E.
Imprint New York : Best Business Books : Haworth Reference Press, ©2005.
Description 1 online resource (xiii, 213 pages)
Language English
Subject Advertising -- Encyclopedias.
Advertising -- Encyclopedias.
Publicité -- Encyclopédies.
BUSINESS & ECONOMICS -- Advertising & Promotion.
Electronic books.
Format E-Resource, Book
URL for this record
Related ItemsPart of: Business Source Complete
Other authors / contributors Baack, Donald.
ISBN 0789022109
Notes Includes bibliographical references (pages 201-203) and index.
Restrictions unspecified
Licensed electronic resource available to Carleton faculty, staff and students.
Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
digitized 2010 HathiTrust Digital Library committed to preserve
Summary "From Alternative Media to the Wheeler-Lea Amendment, this book is a reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry."--Jacket.
Other form Clow, Kenneth E. Concise encyclopedia of advertising. New York : Best Business Books : The Haworth Reference Press, ©2005 0789022109