Hidden Bibliographic Details
| Other uniform titles: | Weinstein, Art. Market segmentation.
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| ISBN: | 0789033186
9780789033185
9780203862483
0203862481
0789021560
9780789021564
0789021579
9780789021571
1135185662
9781135185664
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| Digital file characteristics: | data file
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| Notes: | Revised edition of: Market segmentation. Rev. ed. c1994.
Includes bibliographical references (pages 225-232) and index.
Restrictions unspecified
Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212
English.
digitized 2011 HathiTrust Digital Library committed to preserve
Print version record.
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| Summary: | Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need to know about defining, segmenting, and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximizing corporate resources. The latest edition of this marketing classic combines content and features from the previous editions with an emph.
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| Other form: | Print version: Weinstein, Art. Handbook of market segmentation. 3rd ed. New York : Haworth Press, ©2004 0789021560 0789021579
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