Sport, culture and advertising : identities, commodities and the politics of representation /

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Bibliographic Details
Imprint:New York : Routledge, 2005.
Description:1 online resource (1 volume)
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11297901
Hidden Bibliographic Details
Other authors / contributors:Jackson, Steven J., 1958-
Andrews, David L., 1962-
ISBN:0203462009
9780203462003
9780415339919
041533991X
9780415339926
0415339928
0415339928
041533991X
1134298803
9781134298808
1280096098
9781280096099
Notes:Includes bibliographical references and index.
English.
Print version record.
Summary:Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.
Other form:Print version: Sport, culture and advertising. New York : Routledge, 2005 041533991X 0415339928