Hidden Bibliographic Details
Other authors / contributors: | Jackson, Steven J., 1958-
Andrews, David L., 1962-
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ISBN: | 0203462009 9780203462003 9780415339919 041533991X 9780415339926 0415339928 0415339928 041533991X 1134298803 9781134298808 1280096098 9781280096099
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Notes: | Includes bibliographical references and index. English. Print version record.
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Summary: | Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.
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Other form: | Print version: Sport, culture and advertising. New York : Routledge, 2005 041533991X 0415339928
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