The quintessence of strategic management : what you really need to know to survive in business /

The quintessence of strategic management : what you really need to know to survive in business /

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Bibliographic Details
Author / Creator:	Kotler, Philip, author.
Edition:	Second edition.
Imprint:	Heidelberg : Springer, [2016] ©2016
Description:	1 online resource (vii, 113 pages) : illustrations
Language:	English
Series:	Quintessence Series, 2195-495X Quintessence series (Springer (Firm))
Subject:	Strategic planning. Strategic planning.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11255973

Hidden Bibliographic Details
Other authors / contributors:	Berger, Roland, 1937- author. Bickhoff, Nils, author.
ISBN:	9783662484906 3662484900 3662484897 9783662484890 9783662484890
Digital file characteristics:	text file PDF
Notes:	Includes bibliographical references. Print version record.
Summary:	This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret buisness information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.
Other form:	Print version: Kotler, Philip. Quintessence of strategic management. Heidelberg : Springer, ©2010 9783642145438
Standard no.:	10.1007/978-3-662-48490-6 10.1007/978-3-662-48

Table of Contents:

Introduction: Essential Strategy Know-How and Nothing More
Strategy and Strategic Management: A First Basic Under-standing
Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact
Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years
Summary: It's Your Turn!