The quintessence of strategic management : what you really need to know to survive in business /

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Bibliographic Details
Author / Creator:Kotler, Philip, author.
Edition:Second edition.
Imprint:Heidelberg : Springer, [2016]
Description:1 online resource (vii, 113 pages) : illustrations
Series:Quintessence Series, 2195-495X
Quintessence series (Springer (Firm))
Subject:Strategic planning.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Strategic planning.
Strategisches Management
Electronic books.
Format: E-Resource Book
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Other authors / contributors:Berger, Roland, 1937- author.
Bickhoff, Nils, author.
Digital file characteristics:text file
Notes:Includes bibliographical references.
Print version record.
Summary:This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret buisness information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.
Other form:Print version: Kotler, Philip. Quintessence of strategic management. Heidelberg : Springer, ©2010 9783642145438
Standard no.:10.1007/978-3-662-48490-6
Table of Contents:
  • Introduction: Essential Strategy Know-How and Nothing More
  • Strategy and Strategic Management: A First Basic Under-standing
  • Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact
  • Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years
  • Summary: It's Your Turn!