Hidden Bibliographic Details
| Other authors / contributors: | Berger, Roland, 1937- author.
Bickhoff, Nils, author.
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| ISBN: | 9783662484906
3662484900
3662484897
9783662484890
9783662484890
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| Digital file characteristics: | text file
PDF
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| Notes: | Includes bibliographical references.
Print version record.
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| Summary: | This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret buisness information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.
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| Other form: | Print version: Kotler, Philip. Quintessence of strategic management. Heidelberg : Springer, ©2010 9783642145438
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| Standard no.: | 10.1007/978-3-662-48490-6
10.1007/978-3-662-48
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