Trialogische Markenführung im Business-to-Business : der Einfluss von Social Media auf die identitätsbasierte Markenführung /

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Bibliographic Details
Author / Creator:Maier, Florian, author.
Imprint:Wiesbaden : Springer Gabler, 2016.
Description:1 online resource
Language:German
Series:Innovatives Markenmanagement ; Band 56
Research
Innovatives Markenmanagement ; Bd. 56.
Research (Wiesbaden, Germany)
Subject:Branding (Marketing)
Brand name products.
Product management.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Brand name products.
Branding (Marketing)
Product management.
Electronic books.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11250362
Hidden Bibliographic Details
Other authors / contributors:Burmann, Christoph, writer of foreword.
Germelmann, Claas Christian, writer of foreword.
ISBN:9783658114145
3658114142
9783658114138
Notes:Includes bibliographical references.
Online resource; title from PDF title page (EBSCO, viewed January 14, 2016).
Other form:Print version: Maier, Florian. Trialogische Markenführung im Business-to-Business : Der Einfluss von Social Media auf die identitätsbasierte Markenführung. Wiesbaden : Springer Fachmedien Wiesbaden, ©2015 9783658114138