Jewish Mad Men : Advertising and the Design of the American Jewish Experience.
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Author / Creator: | Steinberg, Kerri P., 1959- |
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Imprint: | New Brunswick : Rutgers University Press, 2015. ©2015 |
Description: | 1 online resource (248 pages) |
Language: | English |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11247669 |
Table of Contents:
- List of Illustrations
- Acknowledgments
- Introduction
- 1. A Portrait of American Jewish Life
- 2. The Spaces and Places of Jewish Advertising: Joseph Jacobs and Market Segmentation
- 3. Manischewitz and Maxwell House: The M&M of Jewish Advertising
- 4. You Say You Want a Revolution: The Mainstreaming of Jewish Identity in American Advertising
- 5. Matchmaker, Matchmaker: JDating in the Digital Age
- Conclusion: More than a Mirror
- Notes
- Bibliography
- Index