'Ad'apting to markets : repackaging commercials in Indian languages /

Saved in:

Bibliographic Details
Author / Creator:	Sunitha Srinivas, C., author.
Imprint:	Thousand Oaks : SAGE Publications India Pvt Ltd, 2015.
Description:	1 online resource
Language:	English
Subject:	Advertising -- India. Advertising -- Language. Psycholinguistics. Sales promotion. Advertising. Advertising -- Language. Psycholinguistics. Sales promotion. India. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11244032

Hidden Bibliographic Details
ISBN:	9789351502418 9351502414 9789351502401 9351502406
Notes:	Includes bibliographical references and index. Print version record.
Summary:	An analysis of what goes into localization of advertisements in different Indian languages.
Other form:	Print version: Sunitha Srinivas, C. 'Ad'apting to markets 9789351502401

Similar Items