Market segmentation; concepts and applications.

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Bibliographic Details
Author / Creator:Engel, James F.
Imprint:New York, Holt, Rinehart and Winston [1972]
Description:xiii, 486 p. illus. 23 cm.
Series:Holt, Rinehart and Winston marketing series
Subject:Market segmentation
Market segmentation.
Format: Print Book
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Other authors / contributors:Fiorillo, Henry F., joint comp.
Cayley, Murray Alexander, 1936- joint comp.
Notes:Bibliography: p. 469-483.

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