Market segmentation; concepts and applications.
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Author / Creator: | Engel, James F. |
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Imprint: | New York, Holt, Rinehart and Winston [1972] |
Description: | xiii, 486 p. illus. 23 cm. |
Language: | English |
Series: | Holt, Rinehart and Winston marketing series |
Subject: | Market segmentation Market segmentation. |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1123996 |
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245 | 0 | 0 | |a Market segmentation; concepts and applications. |c Edited by James F. Engel, Henry F. Fiorillo [and] Murray A. Cayley. |
260 | 0 | |a New York, |b Holt, Rinehart and Winston |c [1972] | |
300 | |a xiii, 486 p. |b illus. |c 23 cm. | ||
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490 | 0 | |a Holt, Rinehart and Winston marketing series | |
504 | |a Bibliography: p. 469-483. | ||
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