Survey basics /

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Bibliographic Details
Author / Creator:	Phillips, Patricia Pulliam.
Imprint:	Alexandria, Va. : ASTD Press, ©2013.
Description:	1 online resource.
Language:	English
Series:	ASTD training basics series ASTD training basics series.
Subject:	Educational evaluation -- Methodology. Questionnaires -- Methodology. Instructional systems -- Design. Educational evaluation -- Methodology. Instructional systems -- Design. Questionnaires -- Methodology. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11203174

Hidden Bibliographic Details
Other authors / contributors:	Phillips, Jack J., 1945- Aaron, Bruce C.
ISBN:	9781607287834 1607287838 9781562868093 1562868098
Notes:	Title from title screen. Includes bibliographical references and index.
Summary:	A tool to help learning and development professionals design and administer surveys and questionnaires. It describes the purpose of surveys and questionnaires, types of error that can creep into survey results, and considerations when developing specific survey questions. In addition, it offers advice to ensure positive response rates and how to design the instrument so that people find it easy to respond. The book includes content on validity and reliability, data analysis, and a chapter describing approaches to displaying data and reporting results.

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