Literary advertising and the shaping of British romanticism /

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Bibliographic Details
Author / Creator:Mason, Nicholas, 1970-
Imprint:Baltimore : The Johns Hopkins University Press, 2013.
Description:1 online resource
Language:English
Subject:Literature publishing -- Great Britain -- History -- 18th century.
Literature publishing -- Great Britain -- History -- 19th century.
Authors and publishers -- Great Britain -- History -- 18th century.
Authors and publishers -- Great Britain -- History -- 19th century.
Advertising -- Great Britain -- History -- 18th century.
Advertising -- Great Britain -- History -- 19th century.
Romanticism -- Great Britain.
LANGUAGE ARTS & DISCIPLINES -- Publishing.
Advertising.
Authors and publishers.
Literature publishing.
Romanticism.
Great Britain.
Electronic books.
Electronic books.
History.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11202477
Hidden Bibliographic Details
ISBN:9781421410715
1421410710
9781421409986
1421409984
Notes:Includes bibliographical references and index.
Print version record.
Summary:The author argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship. Drawing from archival materials such as publisher account books, merchant trade cards, and author letters, this book traces the beginnings of many modern advertising methods-including product placement, limited-time offers, and journalistic puffery-to the British book trade during the eighteenth and nineteenth centuries.
Other form:Print version: Mason, Nicholas, 1970- Literary advertising and the shaping of British romanticism. Baltimore : The Johns Hopkins University Press, 2013 9781421409986