Entrepreneurial Marketing : Global Perspectives /

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Bibliographic Details
Imprint:	Bingley, UK : Emerald Group Pub., ©2013.
Description:	1 online resource (xxvi, 297 pages)
Language:	English
Subject:	New business enterprises -- Management. Marketing -- Management. BUSINESS & ECONOMICS -- Distribution. BUSINESS & ECONOMICS -- Marketing -- General. Marketing -- Management. New business enterprises -- Management. Electronic books. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11201962

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Other authors / contributors:	Sethna, Zubin. Jones, Rosalind. Harrigan, Paul.
ISBN:	9781781907610 1781907617 9781781907870 1781907870 9781781907863 1781907862 9781781907863
Notes:	Includes bibliographical references. Print version record.
Summary:	This book presents important theoretical developments with regard to research at the Entrepreneurship and Marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective.
Other form:	Print version: Entrepreneurial marketing. Bingley, UK : Emerald Group Pub., ©2013 9781781907863

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