Hidden Bibliographic Details
| Other authors / contributors: | Varghese, A. K. (Ajit Kuriakose)
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| ISBN: | 9788132103905
8132103904
0761998101
9352800796
9789352800797
1282425323
9781282425323
9786612425325
6612425326
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| Notes: | Includes bibliographical references ([159]-160) and index.
English.
Print version record.
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| Summary: | Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis. The book begins with a brief history which gives the reader an understanding of how advertising has evolved from the way it was practiced earlier in the teeming bazaars to its sophisticated and technologically advanced avatar today. The authors then discuss each aspect of the advertising industry in.
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| Other form: | Print version: Vilanilam, John V. Advertising basics! New Delhi ; Thousand Oaks, Calif. : Response Books, 2004 9780761998105
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