Hidden Bibliographic Details
| Other authors / contributors: | Grover, Rajiv, 1953- editor.
Vriens, Marco, editor.
Sage Publications.
Sage eReference (Online service)
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| ISBN: | 9781412973380
1412973384
9781452261539
1452261539
141290997X
9781412909976
9781412909976
141290997X
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| Digital file characteristics: | data file
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| Notes: | Includes bibliographical references and index.
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| Summary: | Promoting the overarching business philosophy of customer/market focus, this book identifies such troubling trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses.
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| Other form: | Print version: Handbook of marketing research. Thousand Oaks : Sage Publications, ©2006 141290997X 9781412909976
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| Standard no.: | 10.4135/978-1-41297-338-4
9781412909976
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