Headlines from the heartland : reinventing the Hindi public sphere /
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| Author / Creator: | Ninan, Sevanti. |
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| Imprint: | Los Angeles [Calif.] : SAGE Publications, ©2007. |
| Description: | 1 online resource (308 pages) : illustrations, map |
| Language: | English |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11195424 |
| Summary: | In the 1990s a newspaper revolution began blowing across northern and central India. In these Hindi-speaking states, when literacy levels rose, communications expanded, and purchasing power climbed, Hindi newspapers followed-picking up readers in small towns and villages. Even while these newspapers surged to the top of national readership charts, they localised furiously in the race for readers. But in this universe of local news, questions arose about what localisation was doing to regional identity and consciousness. <p>Using notes from her pioneering field-study in eight states, Sevanti Ninan brings alive India′s ongoing rural newspaper revolution, and its impact on politics, administration and society. Set against the socio-economic and political changes in the countryside, it is a remarkable story of how journalism flowered in unexpected and unorthodox ways, and colourful media marketing unfurled in the Hindi heartland.</p> |
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| Physical Description: | 1 online resource (308 pages) : illustrations, map |
| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Bibliography: | Includes bibliographical references (pages 298-300) and index. |
| ISBN: | 9788178299716 8178299712 9788132111818 8132111818 0761935800 9780761935803 |