Marketing and multicultural diversity /
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Imprint: | Aldershot, England ; Burlington, VT : Ashgate, ©2006. |
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Description: | 1 online resource (xii, 275 pages) : illustrations. |
Language: | English |
Series: | New perspectives in marketing New perspectives in marketing series. |
Subject: | Consumer behavior. Market segmentation. Marketing -- Social aspects. Consommateurs -- Comportement. Segmentation du marché Marketing -- Aspect social. BUSINESS & ECONOMICS -- Green Business. Consumer behavior. Market segmentation. Marketing -- Social aspects. Electronic books. Electronic books. Electronic books. |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11192453 |