Marketing and multicultural diversity /

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Bibliographic Details
Imprint:Aldershot, England ; Burlington, VT : Ashgate, ©2006.
Description:1 online resource (xii, 275 pages) : illustrations.
Language:English
Series:New perspectives in marketing
New perspectives in marketing series.
Subject:Consumer behavior.
Market segmentation.
Marketing -- Social aspects.
Consommateurs -- Comportement.
Segmentation du marché
Marketing -- Aspect social.
BUSINESS & ECONOMICS -- Green Business.
Consumer behavior.
Market segmentation.
Marketing -- Social aspects.
Electronic books.
Electronic books.
Electronic books.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11192453
Hidden Bibliographic Details
Other authors / contributors:Rao, C. P.
ISBN:9780754681106
0754681106
9780754643265
0754643263
0754643263
1281097179
9781281097170
9786611097172
6611097171
Digital file characteristics:text file
Notes:Includes bibliographical references (pages 265-268) and index.
English.
Print version record.
Summary:Annotation As populations become increasingly mobile and production is globalized, countries and regions around the world are becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. These important issues are addressed in this detailed volume, which examines critical multicultural marketing issues at various geographic national, regional and global levels.
Other form:Print version: Marketing and multicultural diversity. Aldershot, England ; Burlington, VT : Ashgate, ©2006