Review of marketing research. Vol. 10 /

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Bibliographic Details
Imprint:	Bingley, U.K. : Emerald, 2013.
Description:	1 online resource (xvi, 291 pages) : illustrations.
Language:	English
Series:	Review of marketing research, 1548-6435
Subject:	Marketing research. Marketing research. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11191922

Hidden Bibliographic Details
Other authors / contributors:	Malhotra, Naresh K.
ISBN:	9781781907610 1781907617
Summary:	Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from such prestigious institutions as Wharton and Columbia. This volume adds to the already formidable body of knowledge built up by this highly respected book series.
Other form:	Print version: 9781781907603

Table of Contents:

Introduction : analyzing accumulated knowledge and influencing the future / Naresh K. Malhotra
Assortment variety : too much of a good thing? / Barbara E. Kahn, Evan Weingarten, Claudia Townsend
Consumer experience and experiential marketing : a critical review / Bernd Schmitt, Lia Zarantonello
Customer reactions to conflict management : a review and empirical evidence from two service industries / Nelson Oly Ndubisi, Naresh K. Malhotra, Gina L. Miller
Designing and pricing digital content products and services : a research review / P.K. Kannan
All signals are not created equal : managers choice of signal under information asymmetry in competitive markets / Akshay R. Rao, Amna Kirmani, Haipeng Chen
Nation equity : integrating the multiple dimensions of country of origin effects / Durairaj Maheswaran, Cathy Yi Chen, Junhong He
How emerging markets are reshaping the innovation architecture of global firms / Venkatesh Shankar, Nicole Hanson
An introduction to audio and visual research and applications in marketing / Li Xiao, Hye-jin Kim, Min Ding
Measuring value-in-context from a service-dominant logics perspective / Helge Löbler, Marco Hahn.

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