Review of marketing research. Vol. 10 /
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Imprint: | Bingley, U.K. : Emerald, 2013. |
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Description: | 1 online resource (xvi, 291 pages) : illustrations. |
Language: | English |
Series: | Review of marketing research, 1548-6435 |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11191922 |
Other authors / contributors: | Malhotra, Naresh K. |
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ISBN: | 9781781907610 1781907617 |
Summary: | Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from such prestigious institutions as Wharton and Columbia. This volume adds to the already formidable body of knowledge built up by this highly respected book series. |
Other form: | Print version: 9781781907603 |
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