Hidden Bibliographic Details
| ISBN: | 0199228019
9780199228010
9780191551727
0191551724
1282053167
9781282053168
|
|---|
| Digital file characteristics: | data file
|
|---|
| Notes: | Includes bibliographical references and index.
Print version record.
|
|---|
| Summary: | During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders and best-known commentators. - ;During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect.
|
|---|
| Other form: | Print version: Fletcher, Winston. Powers of persuasion. Oxford, UK : Oxford University Press, 2008
|
|---|
| Standard no.: | 9786612053160
|
|---|
