Mind the Gap : Creating Your Successful Business Strategy /
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Author / Creator: | Schofield, Susannah. |
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Imprint: | London : Kogan Page Limited, 2013. |
Description: | 1 online resource (224 pages) |
Language: | English |
Subject: | Strategic planning. Business planning. BUSINESS & ECONOMICS -- Corporate Governance. BUSINESS & ECONOMICS -- Leadership. BUSINESS & ECONOMICS -- Organizational Development. BUSINESS & ECONOMICS -- Workplace Culture. BUSINESS & ECONOMICS -- Strategic Planning. Business planning. Strategic planning. Electronic books. Electronic books. |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11182510 |
Table of Contents:
- Endorsements; Acknowledgements; 01 Setting the scene; The future state; The Dice Matrix Model: don't leave success to chance; Do things differ in today's business world?; Business and the savvy consumer: what customers really want; 02 Lies, more lies and statistics!; 03 Quotes from the famous, infamous and wise; 04 Killer questions: Their thoughts, your business; Whose business is it!?; The world we live in; The generation gap; Their secret views: your successful business; 05 The world tomorrow: Embrace the future; Marketing in today's world; Making money from technology.
- The mobile phone market: the future and your business06 The world's gone crazy: A sign of the times!; 07 The 100 Matrix: What people really think; The questions; The answers; The results; 08 The Dice Matrix Model: Time to succeed; How DMM works; Stage 1: tactical questions for customers and employees (first outputs); Stage 2: strategic alignment of tactical results (second outputs); Stage 3: gap analysis (third outputs); One stage further: the 3D dimension; 09 This way to success ... ; Index.