Hidden Bibliographic Details
| ISBN: | 0203424239
0203301757
9780203301753
9780203424230
0203424239
9780415099851
0415099854
9786610137800
6610137803
0415099854
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| Notes: | Includes bibliographical references (pages 121-123) and index.
English.
Print version record.
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| Summary: | "Managing Quality Cultural Tourism is an authoritative look at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. As cultural tourism increases the management of heritage sites becomes more complex. Priscilla Boniface addresses these crucial management issues using a marketing approach to identify the needs of all concerned." "This volume is specifically aimed at professionals and students of leisure, tourism and heritage management. It provides an invaluable background to cultural tourism and then focuses on some of the important issues involved with managing a heritage site - education, entertainment and preservation - and considers appropriate ways of dealing with the needs of the tourist, the presenter and the cultural site." "Managing Quality Cultural Tourism suggests a way forward for cultural tourism. It is an indispensable tool for all involved in the tourism and heritage industries."--Jacket.
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| Other form: | Print version: Boniface, Priscilla. Managing quality cultural tourism. London ; New York : Routledge, 1995
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