Guide to business planning /
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Author / Creator: | Friend, Graham. |
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Imprint: | London : Economist in association with Profile Books, ©2004. |
Description: | 1 online resource (281 pages) : illustrations. |
Language: | English |
Series: | Economist books Economist books (Series) |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11172626 |
Table of Contents:
- Preliminaries; Contents; 1 Introduction; 2 The business plan; 3 The business planning process; 4 Strategic planning; 5 Analysing the environment; 6 Analysing the firm; 7 Industry and competitor analysis; 8 Product and portfolio analysis; 9 SWOT analysis; 10 Generating strategic options; 11 Market analysis and strategy; 12 Market forecasting; 13 The operational plan; 14 Modelling the business; 15 Accounting principles; 16 Completing the financial statements; 17 Reviewing the financial statements; 18 Evaluating strategic options; 19 Funding issues; 20 Risk analysis.