Guide to business planning /

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Bibliographic Details
Author / Creator:Friend, Graham.
Imprint:London : Economist in association with Profile Books, ©2004.
Description:1 online resource (281 pages) : illustrations.
Language:English
Series:Economist books
Economist books (Series)
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11172626
Hidden Bibliographic Details
Other uniform titles:Economist.
Other authors / contributors:Zehle, Stefan.
ISBN:9781847650191
1847650198
1861974744
9781861974747
Digital file characteristics:text file
Notes:At head of title: The Economist.
Includes bibliographical references and index.
Print version record.
Summary:This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, it shows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business.--From publisher description.
Other form:Print version: Friend, Graham. Guide to business planning. London : The economist in association with Profile Books, ©2004 1861974744
Standard no.:9781861974747

MARC

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505 0 |a Preliminaries; Contents; 1 Introduction; 2 The business plan; 3 The business planning process; 4 Strategic planning; 5 Analysing the environment; 6 Analysing the firm; 7 Industry and competitor analysis; 8 Product and portfolio analysis; 9 SWOT analysis; 10 Generating strategic options; 11 Market analysis and strategy; 12 Market forecasting; 13 The operational plan; 14 Modelling the business; 15 Accounting principles; 16 Completing the financial statements; 17 Reviewing the financial statements; 18 Evaluating strategic options; 19 Funding issues; 20 Risk analysis. 
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