Guide to business planning /

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Bibliographic Details
Author / Creator:Friend, Graham.
Imprint:London : Economist in association with Profile Books, ©2004.
Description:1 online resource (281 pages) : illustrations.
Series:Economist books
Economist books (Series)
Subject:Business planning.
BUSINESS & ECONOMICS -- Strategic Planning.
Business planning.
Electronic books.
Electronic books.
Electronic books.
Format: E-Resource Book
URL for this record:
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Other uniform titles:Economist.
Other authors / contributors:Zehle, Stefan.
Digital file characteristics:text file
Notes:At head of title: The Economist.
Includes bibliographical references and index.
Print version record.
Summary:This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, it shows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business.--From publisher description.
Other form:Print version: Friend, Graham. Guide to business planning. London : The economist in association with Profile Books, ©2004 1861974744
Standard no.:9781861974747