Personalities and products : a historical perspective on advertising in America /

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Bibliographic Details
Author / Creator:Applegate, Edd.
Imprint:Westport, Conn. : Greenwood Press, 1998.
Description:1 online resource (xii, 178 pages)
Language:English
Series:Contributions to the study of mass media and communications, 0732-4456 ; no. 53
Contributions to the study of mass media and communications ; no. 53.
Subject:Advertising -- United States -- History.
BUSINESS & ECONOMICS -- Advertising & Promotion.
Advertising.
Werbung
Reclame.
Advertenties.
United States.
USA.
Electronic books.
Electronic books.
History.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11171008
Hidden Bibliographic Details
ISBN:0313029946
9780313029943
0313303649
9780313303647
Digital file characteristics:data file
Notes:Includes bibliographical references (pages 157-169) and index.
English.
Print version record.
Other form:Print version: Applegate, Edd. Personalities and products. Westport, Conn. : Greenwood Press, 1998