Drupal search engine optimization : drive people to your site with this supercharged guide to Drupal SEO /

Drupal search engine optimization : drive people to your site with this supercharged guide to Drupal SEO /

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Bibliographic Details
Author / Creator:	Shreves, Ric.
Imprint:	Birmingham : Packt Pub., 2012.
Description:	1 online resource (iv, 101 pages) : illustrations (some color)
Language:	English
Subject:	Drupal (Computer file) Drupal (Computer file) Web site development. Web sites -- Design. Web search engines. Web search engines. Web site development. Web sites -- Design. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11164570

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ISBN:	1849518793 9781849518796 9781849518789
Language / Script:	Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
Notes:	Includes index. Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Summary:	Drive people to your site with this supercharged guide to Drupal SEO.

Description
Summary:	Drive people to your site with this supercharged guide to Drupal SEO with this book and ebook. Key Features Learn how to create a search engine-optimized Drupal website. Packed full of tips to help you develop an appropriate SEO strategy. Discover the right configurations and extensions for SEO purposes. Book Description Drupal is a free and open-source content management system and content management framework written in PHP and distributed under the GNU General Public License. It is used as a back-end system for at least 1.5% of all websites worldwide ranging from personal blogs to corporate, political, and government sites. SEO, or Search Engine Optimization, is the process and techniques by which you optmize the content and style of your site in order to induce more people to view it.Drupal SEO will help you develop and execute an effective search engine optimization strategy for your site. From planning to implementation, the book covers best practices in contemporary SEO.In Drupal SEO you will learn how to develop a dynamic and productive SEO campaign. Covering both the basics of campaign development as well as the daily work it takes to maintain your SEO competitiveness, this book will show you how to produce a distinct and appropriate strategy for your site. In particular you will learn key phrase selection and competitor analysis and the correct groundwork for your dynamic SEO campaign.Drupal SEO will then show you, by finding the right combination of extensions, how to supercharge your site. You will also be given a guided tour of key SEO services, like Google and Bing Webmaster, in order to implement a progressive and effective link building campaign. You will then learn key expert tips and tricks to enable you to build SEO-effective content which will take your site from invisible to unmissable with little effort. What you will learn Gain an understanding of how the search engines function. Develop an SEO strategy for your site. Select the most effective key phrases. Configure your Drupal site to be search engine friendly. The top extensions to enhance your Drupal sites search engine optimization. Execute a link building campaign. Develop content that advances your search marketing goals. What the most important factors to track with Google Analytics are. Who this book is for This book targets site builders, webmasters and site owners. Advanced technical skills are not required, though the user should be familiar with administering a Drupal website.
Item Description:	Includes index.
Physical Description:	1 online resource (iv, 101 pages) : illustrations (some color)
ISBN:	1849518793 9781849518796 9781849518789
Access:	Legal Deposit;