Business strategy in a semiglobal economy /

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Bibliographic Details
Author / Creator:Mourdoukoutas, Panos.
Imprint:Armonk, N.Y. : M.E. Sharpe, ©2006.
Description:1 online resource (xv, 213 pages) : illustrations
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11155573
Hidden Bibliographic Details
ISBN:9780765620026
0765620022
9781317475484
1317475488
9780765613417
9780765613424
0765613417
0765613425
1317475496
9781317475491
1315705982
9781315705989
1280912367
9781280912368
9786610912360
661091236X
Digital file characteristics:data file
Notes:Includes bibliographical references (pages 197-207) and index.
Restrictions unspecified
Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212
English.
digitized 2010 HathiTrust Digital Library committed to preserve
Print version record.
Summary:Provides both theory and strategy for operating in a semiglobal economy in which international businesses need to compete in highly globalized and highly localized markets at the same time. This book raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.
Other form:Print version: Mourdoukoutas, Panos. Business strategy in a semiglobal economy. Armonk, N.Y. : M.E. Sharpe, ©2006 0765613417 9780765613417
Table of Contents:
  • Introduction : the rise of the semiglobal economy
  • The highly globalized segment
  • The highly localized segment
  • Vision
  • Competitive strategy
  • Coordination
  • Communication
  • Motivation
  • The future of the semiglobal corporation.