Mastering business planning and strategy : the power and application of strategic thinking /

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Bibliographic Details
Author / Creator:	Elkin, Paul M.
Edition:	2nd ed.
Imprint:	London : Thorogood, ©2007.
Description:	1 online resource (176 pages).
Language:	English
Series:	Masters in management series Masters in management series.
Subject:	Business planning. Strategic planning. Business planning -- Problems, exercises, etc. Strategic planning -- Problems, exercises, etc. Business planning. Strategic planning. Electronic books. Problems and exercises.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11154332

Hidden Bibliographic Details
ISBN:	9781854184368 1854184369 9781854183293 185418329X 1281205052 9781281205056 9786611205058 6611205055
Notes:	Previous edition: 1998. English. Print version record.
Summary:	Serves as a practical guide to developing successful business plans and strategies. This work looks at practical techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision making, as well as implementing change.
Other form:	Print version: Elkin, Paul M. Mastering business planning and strategy. 2nd ed. London : Thorogood, ©2007 185418329X 9781854183293

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