Hidden Bibliographic Details
| ISBN: | 9781412932165
1412932165
9780761941576
0761941576
9780761941583
0761941584
9781446215203
1446215202
0761941576
0761941584
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| Digital file characteristics: | data file
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| Notes: | Includes bibliographical references and indexes.
Print version record.
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| Summary: | Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of organisational frameworks and activities - discusses different services contexts including financial services, tourism, charities and museums.
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| Other form: | Print version: Gilmore, Audrey. Services marketing and management. London ; Thousand Oaks, Calif. : Sage Publications, 2003 0761941576 9780761941576
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