Marketing /
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| Imprint: | Amsterdam ; New York : North-Holland, 1993. |
|---|---|
| Description: | 1 online resource (xiv, 895 pages) : illustrations. |
| Language: | English |
| Series: | Handbooks in operations research and management science ; v. 5 Handbooks in operations research and management science ; v. 5. |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11123194 |
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| 037 | |a 1100351:10943631 |b Elsevier Science & Technology |n http://www.sciencedirect.com | ||
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| 049 | |a MAIN | ||
| 050 | 4 | |a HF5415.122 |b .M38 1993 | |
| 245 | 0 | 0 | |a Marketing / |c edited by J. Eliashberg, G.L. Lilien. |
| 260 | |a Amsterdam ; |a New York : |b North-Holland, |c 1993. | ||
| 300 | |a 1 online resource (xiv, 895 pages) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent |0 http://id.loc.gov/vocabulary/contentTypes/txt | ||
| 337 | |a computer |b c |2 rdamedia |0 http://id.loc.gov/vocabulary/mediaTypes/c | ||
| 338 | |a online resource |b cr |2 rdacarrier |0 http://id.loc.gov/vocabulary/carriers/cr | ||
| 490 | 1 | |a Handbooks in operations research and management science ; |v v. 5 | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Mathematical marketing models : some historical perspectives and future projections / Jehoshua Eliashberg and Gary L. Lilien -- Explanatory and predictive models of consumer behavior / John H. Roberts and Gary L. Lilien -- Mathematical models of group choice and negotiations / Kim P. Corfman and Sunil Gupta -- Competitive marketing strategies : game-theoretic models / K. Sridhar Moorthy -- Non-spatial tree models for the assessment of competitive market structure : an integrated review of the marketing and psychometric literature / Wayne S. DeSarbo, Ajay K. Manrai and Lalita A. Manrai -- Market-share models / Lee G. Cooper -- Pretest market forecasting / Glen L. Urban -- New-product diffusion models / Vijay Mahajan, Eitan Muller and Frank M. Bass -- Econometric and time-series market response models / Dominique M. Hanssens and Leonard J. Parsons -- Conjoint analysis with product-positioning applications / Paul E. Green and Abba M. Krieger -- Pricing models in marketing / Vithala R. Rao -- Sales promotion models / Robert C. Blattberg and Scott A. Neslin -- Salesforce compensation : a review of MS/OR advances / Anne T. Coughlan -- Salesforce operations / Mark B. Vandenbosch and Charles B. Weinberg -- Marketing-mix models / Hubert Gatignon -- Marketing decision models : from linear programs to knowledge-based systems / Arvind Rangaswamy -- Marketing strategy models / Yoram (Jerry) Wind and Gary L. Lilien -- Marketing : production joint decision-making / Jehoshua Eliashberg and Richard Steinberg. | |
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Marketing |x Mathematical models. |0 http://id.loc.gov/authorities/subjects/sh85081341 | |
| 650 | 0 | |a Marketing |x Management |x Mathematical models. |0 http://id.loc.gov/authorities/subjects/sh2010100736 | |
| 650 | 0 | |a Marketing research |x Mathematical models. | |
| 650 | 6 | |a Marketing |x Modèles mathématiques. | |
| 650 | 6 | |a Marketing |x Gestion |x Modèles mathématiques. | |
| 650 | 6 | |a Marketing |x Recherche |x Modèles mathématiques. | |
| 650 | 7 | |a Marketing |x Management |x Mathematical models. |2 fast |0 http://id.worldcat.org/fast/fst01010222 | |
| 650 | 7 | |a Marketing |x Mathematical models. |2 fast |0 http://id.worldcat.org/fast/fst01010232 | |
| 650 | 7 | |a Marketing research |x Mathematical models. |2 fast |0 http://id.worldcat.org/fast/fst01010295 | |
| 650 | 1 | 7 | |a Marketing. |2 gtt |
| 650 | 1 | 7 | |a Wiskundige modellen. |2 gtt |
| 650 | 7 | |a Marketing |x Modèles mathématiques. |2 ram | |
| 650 | 7 | |a Marketing |x Gestion |x Modèles mathématiques. |2 ram | |
| 650 | 7 | |a Marketing |x Recherche. |2 ram | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Eliashberg, Jehoshua. |0 http://id.loc.gov/authorities/names/n88145471 | |
| 700 | 1 | |a Lilien, Gary L., |d 1946- |0 http://id.loc.gov/authorities/names/n80015952 | |
| 776 | 0 | 8 | |i Print version: |t Marketing. |d Amsterdam ; New York : North-Holland, 1993 |z 0444889574 |w (DLC) 93010556 |w (OCoLC)27936091 |
| 830 | 0 | |a Handbooks in operations research and management science ; |v v. 5. | |
| 903 | |a HeVa | ||
| 929 | |a oclccm | ||
| 999 | f | f | |i 5f687c0f-18d4-56fe-a756-d8e159fa2e76 |s 2464b1c9-770f-5122-9f34-cb66d59cc95b |
| 928 | |t Library of Congress classification |a HF5415.122 .M38 1993 |l Online |c UC-FullText |u https://www.sciencedirect.com/science/handbooks/09270507/5 |z Elsevier |g ebooks |i 10977654 | ||