Hidden Bibliographic Details
| Other authors / contributors: | Paap, Richard.
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| ISBN: | 0511013019
9780511013010
0511032374
9780511032370
0511119364
9780511119361
9780511753794
0511753799
9781280154843
1280154845
9786610154845
6610154848
9780521801669
0521801664
0511047649
9780511047640
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| Digital file characteristics: | data file
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| Notes: | Includes bibliographical references (pages 196-201) and index.
Print version record.
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| Summary: | "Recent advances in data collection and data storage techniques enable marketing researchers to study the characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics and marketing-mix variables." "This book presents the most important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real-world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature." "Pathways are offered in the book for students and practitioners with differing statistical and mathematical skill levels, although a basic knowledge of elementary numerical techniques is assumed."--Jacket.
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| Other form: | Print version: Franses, Philip Hans, 1963- Quantitative models in marketing research. Cambridge ; New York : Cambridge University Press, 2001 0521801664
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