The maturing marketplace : buying habits of baby boomers and their parents /

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Bibliographic Details
Imprint:	Westport, Conn. : Quorum Books, ©2000.
Description:	1 online resource (xii, 303 pages)
Language:	English
Subject:	Consumer behavior -- United States. Baby boom generation -- United States -- Attitudes. Middle-aged consumers -- United States -- Attitudes. Older consumers -- United States -- Attitudes. Market segmentation -- United States. Baby boom generation -- Attitudes. Consumer behavior. Market segmentation. Middle-aged consumers -- Attitudes. United States. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11114820

Hidden Bibliographic Details
Other authors / contributors:	Moschis, George P., 1944-
ISBN:	0585393125 9780585393124 0313000522 9780313000522 1280868856 9781280868856 1567203442 9781567203448
Notes:	Includes bibliographical references and index. Print version record.
Summary:	Examines the ways in which the buying habits of baby boomers differ from the habits of their parents, and how marketers can use the various insights to be gained from this knowledge to market a broad variety of goods and services.
Other form:	Print version: Maturing marketplace. Westport, Conn. : Quorum Books, 2000 1567203442

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