Hidden Bibliographic Details
| Other authors / contributors: | Kühn, Richard, 1939- author.
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| ISBN: | 9783662456491
3662456494
9783662456484
3662456486
9783662456484
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| Digital file characteristics: | text file PDF
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| Notes: | Includes bibliographical references and index.
Vendor-supplied metadata.
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| Summary: | Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company's current situation, develop and assess options for the future, and define implementation.
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| Other form: | Print version: Grünig, Rudolf. Strategy planning process : analyses, options, projects. Berlin, [Germany] ; Heidelberg, [Germany] : Springer, c2015 xviii, 277 pages 9783662456484
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| Standard no.: | 10.1007/978-3-662-45649-1
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