Lead markets in age-based innovations : demographic change and internationally successful innovations /
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Author / Creator: | Levsen, Nils, author. |
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Imprint: | Wiesbaden : Springer Gabler, [2015] ©2015 |
Description: | 1 online resource. |
Language: | English |
Series: | Forschungs-/Entwicklungs-/Innovations-Management Gabler research. Forschungs-/Entwicklungs-/Innovations-Management. |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11091880 |
Summary: | Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described. |
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Physical Description: | 1 online resource. |
Bibliography: | Includes bibliographical references. |
ISBN: | 9783658088156 365808815X 3658088141 9783658088149 |