Innovation and product management : a holistic and practical approach to uncertainty reduction /

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Bibliographic Details
Imprint:Heidelberg : Springer, [2014]
Description:1 online resource (xvi, 327 pages) : illustrations.
Series:Springer Texts in Business and Economics, 2192-4333
Springer texts in business and economics,
Subject:Production management.
Product management.
Manufactures -- Technological innovations.
Economics/Management Science.
Innovation/Technology Management.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Manufactures -- Technological innovations.
Product management.
Production management.
Electronic books.
Electronic books.
Format: E-Resource Book
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Other authors / contributors:Gaubinger, Kurt, author.
Notes:Includes bibliographical references and index.
Description based on online resource; title from PDF title page (SpringerLink, viewed September 22, 2014).
Summary:Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
Other form:Print version: Gaubinger, Kurt Innovation and Product Management : A Holistic and Practical Approach to Uncertainty Reduction Berlin, Heidelberg : Springer Berlin Heidelberg,c2014 9783642543753
Standard no.:10.1007/978-3-642-54376-0

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