Innovation and product management : a holistic and practical approach to uncertainty reduction /

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Bibliographic Details
Imprint:Heidelberg : Springer, [2014]
©2015
Description:1 online resource (xvi, 327 pages) : illustrations.
Language:English
Series:Springer Texts in Business and Economics, 2192-4333
Springer texts in business and economics,
Subject:Production management.
Product management.
Manufactures -- Technological innovations.
Economics/Management Science.
Innovation/Technology Management.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Manufactures -- Technological innovations.
Product management.
Production management.
Electronic books.
Electronic books.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11087880
Hidden Bibliographic Details
Other authors / contributors:Gaubinger, Kurt, author.
ISBN:9783642543760
3642543766
9783642543753
Notes:Includes bibliographical references and index.
Description based on online resource; title from PDF title page (SpringerLink, viewed September 22, 2014).
Summary:Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
Other form:Print version: Gaubinger, Kurt Innovation and Product Management : A Holistic and Practical Approach to Uncertainty Reduction Berlin, Heidelberg : Springer Berlin Heidelberg,c2014 9783642543753
Standard no.:10.1007/978-3-642-54376-0
Description
Summary:Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The booknbsp;is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
Physical Description:1 online resource (xvi, 327 pages) : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9783642543760
3642543766
9783642543753
ISSN:2192-4333