Innovation and product management : a holistic and practical approach to uncertainty reduction /

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Bibliographic Details
Imprint:	Heidelberg : Springer, [2014] ©2015
Description:	1 online resource (xvi, 327 pages) : illustrations.
Language:	English
Series:	Springer Texts in Business and Economics, 2192-4333 Springer texts in business and economics,
Subject:	Production management. Product management. Manufactures -- Technological innovations. Economics/Management Science. Innovation/Technology Management. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Manufactures -- Technological innovations. Product management. Production management. Electronic books. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11087880

Hidden Bibliographic Details
Other authors / contributors:	Gaubinger, Kurt, author.
ISBN:	9783642543760 3642543766 9783642543753
Notes:	Includes bibliographical references and index. Description based on online resource; title from PDF title page (SpringerLink, viewed September 22, 2014).
Summary:	Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
Other form:	Print version: Gaubinger, Kurt Innovation and Product Management : A Holistic and Practical Approach to Uncertainty Reduction Berlin, Heidelberg : Springer Berlin Heidelberg,c2014 9783642543753
Standard no.:	10.1007/978-3-642-54376-0

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