Hidden Bibliographic Details
| Other authors / contributors: | Gaubinger, Kurt, author.
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| ISBN: | 9783642543760
3642543766
9783642543753
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| Notes: | Includes bibliographical references and index.
Description based on online resource; title from PDF title page (SpringerLink, viewed September 22, 2014).
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| Summary: | Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
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| Other form: | Print version: Gaubinger, Kurt Innovation and Product Management : A Holistic and Practical Approach to Uncertainty Reduction Berlin, Heidelberg : Springer Berlin Heidelberg,c2014 9783642543753
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| Standard no.: | 10.1007/978-3-642-54376-0
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