Search engine optimization : your visual blueprint for effective internet marketing /
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| Author / Creator: | Jones, Kristopher B. |
|---|---|
| Edition: | 3rd ed. |
| Imprint: | Indianapolis, IN : Visual/Wiley, c2013. |
| Description: | 1 online resource () : ill. |
| Language: | English |
| Series: | Visual blueprint Visual blueprint. |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11054724 |
Table of Contents:
- Cover; Table of Contents; Title Page; Foreword; Chapter 1: Getting Started with Search-Engine Optimization; Chapter 2: Keyword Generation; Chapter 3: Creating Pages; Chapter 4: Basic Website Structure; Chapter 5: Advanced Website Structuring; Chapter 6: Creating Content; Chapter 7: Creating Communities; Chapter 8: Building Links; Chapter 9: Using Google Analytics; Chapter 10: Social Media Optimization; Chapter 11: Creating Pay-per-Click Campaigns; Chapter 12: Optimizing PPC Campaigns through Quality Score Optimization; Chapter 13: Optimizing for Other Search Engines
- Chapter 14: Optimizing for Local SearchChapter 15: Installing SEO Tools and Plug-ins