Retail location planning in an era of multi-channel growth /
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| Author / Creator: | Birkin, Mark, author. |
|---|---|
| Imprint: | Abingdon, Oxon ; New York, NY : Routledge, 2017. ©2017 |
| Description: | xi, 246 pages ; 25 cm |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11027472 |
Table of Contents:
- Introduction
- The dynamics of retail store location
- GIS and models for retail planning and analysis
- Geodemographics and its role in retail marketing and location planning
- Model-based methods for store network planning
- Exploring retail demand: estimation methods and future drivers of change
- Measuring the attractiveness of retail stores or shopping centres
- Network optimisation
- Network reinvention
- E-retailing
- Big data analytics and retail location planning
- Conclusions.
