Retail location planning in an era of multi-channel growth /

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Bibliographic Details
Author / Creator:Birkin, Mark, author.
Imprint:Abingdon, Oxon ; New York, NY : Routledge, 2017.
Description:xi, 246 pages ; 25 cm
Subject:Store location -- Planning.
Stores, Retail -- Planning.
Retail trade.
Retail trade.
Store location -- Planning.
Stores, Retail -- Planning.
Format: Print Book
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Other authors / contributors:Clarke, Graham, 1960- author.
Clarke, M. (Martin), 1955- author.
Notes:Includes bibliographical references and index.
Table of Contents:
  • Introduction
  • The dynamics of retail store location
  • GIS and models for retail planning and analysis
  • Geodemographics and its role in retail marketing and location planning
  • Model-based methods for store network planning
  • Exploring retail demand: estimation methods and future drivers of change
  • Measuring the attractiveness of retail stores or shopping centres
  • Network optimisation
  • Network reinvention
  • E-retailing
  • Big data analytics and retail location planning
  • Conclusions.