Films that sell : moving pictures and advertising /

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Bibliographic Details
Imprint:London : Palgrave, 2016.
Description:xii, 324 pages : illstrations ; 24 cm.
Language:English
Series:Cultural histories of cinema
Cultural histories of cinema.
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/10987615
Hidden Bibliographic Details
Other authors / contributors:Florin, Bo, editor
Klerk, Nico De, editor
Vonderau, Patrick, editor
ISBN:9781844578924
1844578925
9781844578917
Notes:Includes bibliographical references (pages 298-310) and index.
Summary:This book explores the history, theory and practice of moving image advertising, and emphasizes the dynamic and lasting relationships between print, film, broadcasting and advertising cultures.

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