Films that sell : moving pictures and advertising /

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Bibliographic Details
Imprint:London : Palgrave, 2016.
Description:xii, 324 pages : illstrations ; 24 cm.
Language:English
Series:Cultural histories of cinema
Cultural histories of cinema.
Subject:Promotional films.
Motion pictures in advertising.
Motion pictures in advertising.
Promotional films.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/10987615
Hidden Bibliographic Details
Other authors / contributors:Florin, Bo, editor
Klerk, Nico De, editor
Vonderau, Patrick, editor
ISBN:9781844578924
1844578925
9781844578917
Notes:Includes bibliographical references (pages 298-310) and index.
Summary:This book explores the history, theory and practice of moving image advertising, and emphasizes the dynamic and lasting relationships between print, film, broadcasting and advertising cultures.
Description
Summary:While moving image advertising has been around us, everywhere, for at least a century, the topic has tended to be overlooked by cinema studies. This far-reaching new collection makes an incisive contribution to a new field of study, by exploring the history, theory and practice of moving image advertising, and emphasising the dynamic and lasting relationships between print, film, broadcasting and advertising cultures.In chapters written by an international ensemble of leading scholars and archivists, the book covers a variety of materials from pre-show advertising films to lantern slides and sponsored 'educations'. With case studies of advertising campaigns and archival collections from a range of different countries, and giving consideration to the problems that advertising materials pose for preservation and presentation, this rich and expansive text testifies to the need for a new approach to this burgeoning subject that looks beyond the mere study of promotional film.
Physical Description:xii, 324 pages : illstrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 298-310) and index.
ISBN:9781844578924
1844578925
9781844578917