Films that sell : moving pictures and advertising /

Saved in:
Bibliographic Details
Imprint:London : Palgrave, 2016.
Description:xii, 324 pages : illstrations ; 24 cm.
Series:Cultural histories of cinema
Cultural histories of cinema.
Subject:Promotional films.
Motion pictures in advertising.
Motion pictures in advertising.
Promotional films.
Format: Print Book
URL for this record:
Hidden Bibliographic Details
Other authors / contributors:Florin, Bo, editor
Klerk, Nico De, editor
Vonderau, Patrick, editor
Notes:Includes bibliographical references (pages 298-310) and index.
Summary:This book explores the history, theory and practice of moving image advertising, and emphasizes the dynamic and lasting relationships between print, film, broadcasting and advertising cultures.

Regenstein, Bookstacks

Loading map link
Holdings details from Regenstein, Bookstacks
Call Number: HF5844.F55 2016
c.1 Available Loan period: standard loan  Scan and Deliver Request for Pickup Need help? - Ask a Librarian