Business model generation : a handbook for visionaries, game changers, and challengers /

Business model generation : a handbook for visionaries, game changers, and challengers /

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Bibliographic Details
Author / Creator:	Osterwalder, Alexander, author.
Imprint:	Hoboken, New Jersey : Wiley, [2010] ©2010
Description:	278 pages : illustrations (some color) ; 19 x 24 cm
Language:	English
Subject:	Business planning. New business enterprises. Strategic planning. Business planning. New business enterprises. Strategic planning.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/10920455

Hidden Bibliographic Details
Varying Form of Title:	Handbook for visionaries, game changers, and challengers
Other authors / contributors:	Pigneur, Yves, author. Clark, Tim, 1956- editor, contributor. Smith, Alan, book designer.
ISBN:	9780470876411 0470876417 9780470901038 0470901039
Notes:	Includes bibliographical references (page 276).
Summary:	Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
Standard no.:	9780470876411

Table of Contents:

1: Canvas
Definition of a business model
The 9 building blocks
The business model canvas
2: Patterns
Unbundling business models
The long tail
Multi-sided platforms
FREE as a business model
Open business models
3: Design
Customer insights
Ideation
Visual thinking
Prototyping
Storytelling
Scenarios
4: Strategy
Business model environment
Evaluating business models
Business model perspective on blue ocean strategy
Managing multiple business models
5: Process
Business model design process.