Rethinking prestige branding : secrets of the Ueber-Brands /

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Bibliographic Details
Author / Creator:	Schaefer, Wolfgang.
Imprint:	London ; Philadelphia : Kogan Page, 2015.
Description:	1 online resource.
Language:	English
Subject:	Branding (Marketing) Brand name products.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/10808829

Hidden Bibliographic Details
Other authors / contributors:	Kuehlwein, J. P.
ISBN:	9780749470043 (electronic bk.) 0749470046 (electronic bk.) 9780749470036 0749470038
Notes:	Includes bibliographical references and index. Description based on print version record.
Other form:	Original 9780749470036 0749470038

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