Bibliographic Details

Rethinking prestige branding : secrets of the Ueber-Brands / Wolfgang Schaefer and J.P. Kuehlwein.

Author / Creator Schaefer, Wolfgang.
Imprint London ; Philadelphia : Kogan Page, 2015.
Description 1 online resource.
Language English
Subject Branding (Marketing)
Brand name products.
Format E-Resource, Book
URL for this record
Other authors / contributors Kuehlwein, J. P.
ISBN 9780749470043 (electronic bk.)
0749470046 (electronic bk.)
Notes Includes bibliographical references and index.
Other form Original 9780749470036 0749470038


Call Number: HF5415.1255 .S392 2015

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